Enterprise data infrastructure for the post-cookie era.
Capture identity at the source, resolve it into durable records, and activate it across the systems, models, and partners that depend on it.
The enterprise
identity backbone.
RAEK Data is the identity and activation backbone of the RAEK ecosystem. We help enterprises, publishers, data science teams, and data partners turn raw first-party signal into resolved, usable, and monetizable data, then move it into the systems, models, and partnerships where it creates value.
- Resolve website and app visitors to person and company in real time.
- Unify first-party data into governed, warehouse-native records.
- Activate identity into CRMs, ESPs, ad platforms, DSPs, and AI systems.
- Package and monetize publisher and partner audiences compliantly.
Built for the teams that
own the data layer.
One infrastructure, four points of leverage. RAEK Data meets each team where its value is created.
Enterprise
Data, marketing, and AI teams
Resolve identity across web, app, and CRM, unify it into governed records, and activate it everywhere it creates value — built for the post-cookie environment.
- Resolve visitors to person and company across every channel
- Unify first-party data into governed, warehouse-native records
- Activate audiences into CRMs, ESPs, ad platforms, and DSPs
- Consent, regional handling, and auditability as core properties
Publishers
Content and media businesses
Build an authenticated, consented first-party audience graph and monetize it directly — without depending on third-party cookies or walled gardens.
- Build an authenticated, consented first-party audience graph
- Package and sell audiences inside compliant frameworks
- Reduce dependence on third-party cookies and intermediaries
- Revenue share aligned to long-term audience value
Data Science
Analytics and ML teams
Start from clean, resolved, feature-ready data. RAEK provides the identity spine and refinement layer that modeling and experimentation depend on.
- Identity spine that joins disparate data to a single entity
- Enriched, deduplicated, validated records for modeling
- Warehouse-native delivery to Snowflake, BigQuery, and Databricks
- Reversible, auditable pipelines for reproducible work
Partnerships
Data partners, co-ops, and channel
Collaborate on data across organizations without exposing raw records — with matching, activation, and economics governed by contract and consent.
- Collaborate on data without raw-record exposure
- Match and activate across partners in controlled frameworks
- Co-op and clean-room-style joins with consent enforced
- Partner economics aligned to the value created
Four layers,
one infrastructure.
EchoID
Identity layer
Resolves website, application, and partner signal into a durable first-party identifier and connects it to person and company records. Built for the post-cookie environment with regional handling and controlled activation as core properties.
Data Distillery
Refinement layer
Raw inputs become enriched, deduplicated, and validated records. Handles match strategies, normalization, source weighting, and quality scoring so downstream activation and modeling run on trusted data.
Activation Pipelines
Movement layer
Moves data where it needs to be, in the format the destination expects, on a schedule that matches the use case. Native integrations across CRMs, ESPs, ad platforms, DSPs, data warehouses, and AI systems. Auditable and reversible.
Audience Monetization
Partnership layer
For publishers and data owners, RAEK provides the infrastructure to collect, refine, package, and monetize first-party audiences. Operates inside contractual and regulatory frameworks, with revenue share aligned to long-term value.
Talk to RAEK Data.
Enterprise identity, data science enablement, publisher monetization, or a data partnership. Tell us what you are building.